Shannon D. Smith seated at a desk in a bright, modern office with city views

Work with Shannon D. Smith

You do not need to arrive with a polished product idea.

Bring the experience.

Bring the project.

Bring the idea you keep circling.

Bring the work people always ask you for help with.

We can start there.

I help experienced professionals examine the evidence in their work, identify where their expertise creates value, and make a better decision about what deserves to happen next.

For individual experts

Expertise Value Audit

You think there may be something valuable here. Let’s examine the evidence.

Maybe you keep returning to the same idea. Maybe people often come to you for a certain kind of help.

Maybe you have noticed a pattern across several jobs. Or maybe you know you are good at something but cannot explain why it would matter outside your current role.

The Expertise Value Audit helps you take one promising area of experience and look at it more closely.

We will examine

  • What evidence supports this expertise?
  • What do you know, notice, or decide that affects the result?
  • Where has this shown up more than once?
  • Does the work fit your strengths and energy?
  • Who may need the result this expertise creates?
  • What still needs to be tested or learned?

Founding price · $97

Explore the Expertise Value Audit

What the Audit does not do

The Audit does not promise that an idea will sell. It does not build the finished product for you. It does not replace customer research.

I will not force your expertise into a course, service, framework, or other format just to give you an answer.

The goal is a stronger decision, not a faster one.

For experts, teams, and organizations

Have a more complex expertise problem?

I also take on a small number of custom projects where important knowledge needs to become easier to see, explain, teach, or use.

  • uncovering the judgment behind expert performance.
  • capturing knowledge that is difficult to document.
  • turning complex know-how into a clear framework or method.
  • designing learning around real performance needs.
  • helping experts explain their work to less experienced people.
  • creating tools or resources that make expert knowledge easier to use.

If the problem fits my background and method, we can talk about what the work requires.

Tell Me About Your Project

Project inquiry

Tell me what you are trying to build.

I take on a small number of custom expertise projects.

Tell me a little about your expertise and what you have been trying to create. I review every request personally and will reply by email if I think the project could be a good fit.

It is okay if you are not sure yet. Tell me what you have been imagining.

For example: presentations, notes, recordings, articles, frameworks, training materials, documents, examples, or unfinished drafts.

Optional.

Not sure you need to hire me yet?

You probably do not. If you are still trying to figure out which part of your experience deserves a closer look, start with the Expertise Value Audit.

It will give you a clearer reason to move forward.

Explore the Expertise Value Audit